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It’s depressing because it’s true…
You don’t click the button. You just have to hover your mouse over it.
This rule can be usefully combined with Hinchliffe’s rule (“If the title is a question, the answer is ‘no'”).
Can I broke the rule ? Here a commercial magazine/paper writes more and more antivaccine, antiGMO articles. Editor hates science (though they have heavily scientific looka like links as refree ). Its journalist’s science level is quite low (for ex statistical bad errs).
I’d like to write “hoax” headline:
“Is dihydrogen monoxide in vaccines dangerous ?” etc.
It would be “Medicine-Sokal-article”, if I don’t tell truth in last line “It is called water”. (But I have not decided my strategy yet).